EXPERIENCE DESIGN & INNOVATIONBrand & Website Transformation | Staffing
Home Page Concept Design
Client: Robert Half | 2021, 9 mos | Role: Executive Advisor, Project Lead
The Brief
Robert Half, a global staffing and consulting firm, initiated a strategic consolidation of multiple sub-brands into a single, re-branded Robert Half market presence. The website needed to serve as the digital centerpiece of this transformation. This project reported directly to the COO with regular CEO visibility, representing a mission-critical initiative for the organization.
My Role
I served as both executive advisor to leadership and project architect. I assembled the cross-functional stakeholder team, bringing together leaders from marketing, sales, IT, and product teams. I secured the right design agency partner, and maintained accountability for project outcomes. My position bridged executive vision and technical implementation, providing stability and consistent strategic alignment during organizational change.
Outcomes
Successfully orchestrated approach from concept to detailed design completion (unified brand website launched in 2023)
Partnered with agency to create scalable design system
Accelerated digital experience delivery and implementation
Led executive alignment process for strategic digital transformation
+50%
Faster velocity in content authoring workflow
+30%
Faster market delivery through design system
Home Page (Live)
Specialties (Live)
Talent Experience
Talent Experience
Insights
Mobile App
DISCOVERY & STRATEGIC SHIFT: THE 6 EXPERIENCE PRINCIPLES
In partnership with the design agency, I led stakeholder interviews and user research that revealed an opportunity to shift Robert Half's digital experience from transactional to relational. I co-developed six core experience principles that guided our strategic direction. These principles secured COO and CEO endorsement, establishing the foundation for our entire project.
CONCEPT DEVELOPMENT: A NEW VISUAL IDENTITY
I facilitated concept development sessions, aligning stakeholders on the visual expression of Robert Half’s new brand identity. Key design decisions supported with research data secured C-suite confidence in the recommended approach. These concepts established the foundation for a cohesive digital expression of the new brand architecture.
DESIGN SYSTEM & GOVERNANCE: COMPONENTS AND EMBEDDED TEAMS
I led the collaborative development of a comprehensive design system with the agency team. Through structured design sprints, I incorporated Robert Half stakeholders in component validation and user testing. I established governance models balancing brand consistency with implementation needs, ensuring the system effectively translated brand elements into scalable components across the digital ecosystem.
IMPLEMENTATION ROADMAP: A PATH TO MVP AND BEYOND
I led collaborative sessions with agency partners and stakeholders to develop our implementation roadmap. We defined priorities that balanced organizational readiness with transformation goals. With new marketing leadership established, a decision was made with IT to re-platform the platform technology. We focused on advancing design work while preparing components for a new platform, maintaining momentum for faster delivery as technology decisions were finalized.
“Mario is one of the sharpest and most thoughtful partners I’ve worked with. He’s that rare mix of design excellence, strategic insight, and authentic leadership. He led with clarity and empathy, grounded the work in a human-centered approach, and made all of us better in the process.”